Responsive web design is a process for optimising the display and performance of your website for various devices and in particular, screen sizes. A mobile device such as iPhone or Samsung Galaxy range requires careful consideration in the web design process to ensure that the users' needs are met.
Responsive websites are often also referred to as 'mobile-optimised' or 'mobile-friendly' websites.
How to recognise a responsive website
Have you ever looked at a website on your phone and found it to be difficult to navigate, hard to read and need to zoom in and out to see any details? This is where responsive website design comes in - on smaller devices a website will rescale and adapt its layout, text and image sizes to suit the size of the device.
This is achieved primarily using a modern CSS technique known as media queries - which allows us as web developers to detect and adapt styles relevant to the device.
At Lucid Crystal, all of our websites are responsive as standard.
However, if you have an existing website and simply want to optimise it for mobile users, then we can help adapt your existing website too.
The importance of responsive design
The importance of responsive design today is clear. The trend for mobile and tablet devices has ballooned in the last few years and now in some sectors account for the majority of website visits. As the take-up of tablet devices grows it is becoming more common for households not to have a desktop computer at all. Even for those who still complete bookings or purchases on their desktop computer, mobile devices are now usually used to research products before purchasing. All of this means that having a mobile-optimised website is paramount to retaining your website visitors. If your website does not cater for users, then you will no doubt have a competitor that does.
Lucid Crystal strongly recommends you ensure your website is mobile-optimised.