Facebook News Feed Changes Affecting Organic Marketing
Wednesday 29 January 2014
Facebook business page owners are facing a tough time following recent changes Facebook made to its News Feed algorithm. Quite simply, there is too much 'stuff' to show, so Facebook's feed now prioritises - perhaps quite rightly - content from the most engaged with, usually people over liked business pages.
What this means for page marketers such as small businesses, is that it will be even harder to get exposure for your facebook posts and updates. As a result, in December facebook not surprisingly urged marketers to pay for advertising instead of relying on the free social feed content.
Facebook Marketing Priority
Depending on the user, a facebook news feed can have many hundreds of posts it could show at any given time, so prioritising relevant posts was always a logical step, although cynics may believe that this could be a deliberate ploy by facebook to push businesses into paying for advertising.
The changes will make the timing of organic page updates all the more critical, with the lifetime prominent visibility of updates appearing in news feeds now averaging less than a few hours. Timing an update when the bulk of the target audience is interacting with facebook and will therefore more likely see it, will require careful testing and analysis of posts on a regular basis.
So, if you have found the effectiveness of your facebook posts has suffered recently, this may explain why.